Read More on Amazon Get My Searchable Collection of 250+ Book Notes. Stop The Breaks | Independent Music Grind. Nipsey Hussle‘s ‘ Crenshaw ‘ mixtape marketing was inspired by a part in the book Contagious, written by Jonah Berger.Berger tells the story of how business owner Stephen Starr sold and marketed a cheesesteak, for $120. }); If you’re an independent artist grinding it out, then there’s no doubt that you’ve been keeping an eye on Nipsey Hussle’s relentless hustle and major moves. Hussle purchased more than $400 worth of books, including a $200 Jean-Michel Basquiat coffee-table book, “Sacred Woman” by Queen Afua, and several children’s novels. After reading the book, Nipsey came … Independent artists: learn how to build a fanbase and make money from your music. Typical for the studious Nipsey, the move was inspired by a marketing book he’d read called Contagious, which featured a $100 Philly cheesesteak. Stop The Breaks is an independent music marketing company focused on showcasing independent hip-hop artists. Contagious: The Book that Inspired Nipsey Hussle’s Crenshaw Campaign. 20X Faster Way to Pass SalesForce Admin Certification Exam! revealed during an recent Instagram live chat on April 3, 2019, that Nipsey Hussle gave him this book. When Nipsey Hussle’s Crenshaw mixtape dropped in 2013, I was in the penitentiary serving a two- to five-year sentence. JAY Z was so impressed by Nipsey that he bought 100 copies of the mixtape for $10,000. “Now, almost a year later, 74 black men and two Latinos make up the four chapters of The Marathon Book Club,” writes Angel Jennings in her L.A. Times story. Whatever the case may be, Nipsey Hussle made $100,000 cash on his mixtape, few other rappers can say that. Freeman later uses the skills that he learned at the CIA and goes to war against the American government. Nipsey Hussle at … Like Tupac Shakur, the late and greatly mourned Nipsey Hussle was a bibliophile. Nipsey told Forbes that he was given the book by a friend and used some of the rules for his own journey in the music business. 3. I remember being so inspired by Nipsey Hussle’s Proud 2 Pay campaign, he was doing something that was unheard of, he charged $100 for his mixtape. Nipsey Hussle’s Crenwshaw Mixtape Inspired by the book Contagious. Contagious . Privacy Policy    Visitor Agreement     Media Kit. Nipsey Hussle Book Bundle. Nipsey Hussle Fans Start Book Club Based on Late Rapper's Reading List: The Marathon Book Club ... the late and greatly mourned Nipsey Hussle was a bibliophile. During a 2010 interview with Complex, Nipsey discussed the book and said, “It’s about the power of the mind. Nipsey Hussle (Photo credit: Norm Johnson for Steed Media). Inspired by Nipsey’s business acumen, Jay-Z bought 100 copies. Written by Jonah Berger, Contagious provides marketing tips on how to make products more attractive to buyers. T.I. Mentioned on the song “Blue Laces 2,” Nipsey had plans of naming his last album after the book. Written by Sam Greenlee in 1968, the fictional story follows Dan Freeman, the first Black CIA officer and former gang member in Chicago, as he learns the tactics of the CIA. by Rob Kenner | Mar 23, 2021. In a 2019 interview with Clash, Nipsey discussed the book and said, “There’s a chapter called the ‘Levels of Human Consciousness’ and what the whole premise is [is] that basically the power of frequency of your action is informed by the intention, and there’s a chart of all these different intentions that you can have.'”. Rating: 7/10. by Jonah Berger, Keith Nobbs, et al. If you’re an independent artist grinding it out, then there’s no doubt that you’ve been keeping an eye on Nipsey Hussle’s relentless hustle and major moves. An avid reader, many of the views Nipsey presented in his raps came from books that helped him to see the world differently. Our goal is to help motivate, inspire and educate independent artists grinding around the world. From the branding tome “Contagious: Why Things Catch On,” he got … (adsbygoogle = window.adsbygoogle || []).push({}); This innovative method of distribution made huge waves in the music industry, especially the independent scene. Written by Jonah Berger, Contagious provides marketing tips on how to make products more attractive to buyers. An avid reader, many of the views Nipsey presented in his raps came from books that helped him to see the world differently. All Rights Reserved. The Way of the Superior Man: A Spiritual Guide to Mastering the Challenges of Women, Work, and … The Marathon Book Club also has several other chapters nationwide. This self-help book that invites the reader to see the unlimited power that is yours to obtain. Nipsey Hussle was a talented rapper and an activist. As a way to change up the way hip hop music was being treated as quick-serving, disposable product instead of valuable art, Nipsey set up a pop-up shop in Fairfax, Los Angeles, selling limited edition hard copies of Crenshaw at $100 per copy. Click the link below to purchase a custom book bundle of Nipsey Hussle reads curated by our staff. Neighborhood Nipsey Hussle pays DJ Skee a visit to discuss his new Crenshaw mixtape and reveal the details behind its $100 price tag. How to get your albums and projects catch on. Nipsey mentioned that he was inspired by the book during a 2010 interview with Complex. The Life and Times of Nipsey Hussle. How to boost sales. Since his death last March, the rapper’s fans created a reading list based off of the books he cited in songs and interviews — one that went viral and led 76 men of color to create The Marathon Book Club.. https://www.vibe.com/2020/01/nipsey-hussle-the-marathon-book-club Nipsey Hussle’s business partner Jorge Peniche handing him Jonah Berger’s Contagious book changed a lot for Nipsey. In several interviews, Nipsey Hussle has credited Contagious: How Things Catch On as the idea behind his formula. High-Level Thoughts. Nipsey Hussle often shared keen insight on entrepreneurship, self-awareness and societal issues through his music. While the mixtape was distributed for free on websites like DatPiff, Nipsey provided incentives for the $100 version such as autographing every copy, meet and greets and concert entries. These are the 3 books that changed Nipsey Hussle's life and are books that have influenced mine as well. by JJ Vance | Apr 25, 2019. Hussle found that the tools he needed to realize his dreams were inside books. One of my favorite marketing books, it's a useful overview of why some things catch on, others don't, and how we might better engineer our messages. Written by George L. Jackson months before he was killed in 1971 while doing time at San Quentin State Prison, the book tells the life story of Jackson, who served 11 years in prison for allegedly stealing $70 from a gas station. Written by Elijah Muhammad in 1965, the book provides insight on how Black men can take steps toward self-improvement. Dec 17, 2020. google_ad_client: "ca-pub-8326274886320323", But he was also a self-made scholar. How to get more word of mouth. Please go to the Instagram Feed settings page to connect an account. Contagious is filled with concepts that musicians can use to get attention and make it big. Within 24 hours, Nipsey moved all 1,000 copies of the mixtape, cashing in for $100,000. Three Magic Words: The Key to Power, Peace and Plenty, Written by Uell Stanley Andersen, the book provides tools on how to tap into the power within. Written by David R. Hawkins, the book delves into the impact of how and why choices are made. revealed during an Instagram live chat on April 3, 2019, that Nipsey Hussle gave him the book. “Neighborhood Nip” credited the strategy in part to … Shop Now. Kinda like the effect of less kids in a class room leading to a better education. But he was also a self-made scholar. “Now, almost a year later, 74 black men and two Latinos make up the four chapters of The Marathon Book Club,” writes Angel Jennings in her L.A. Times story. In the book, Jonah identifies six principles that cause people to talk about and share an idea or product: For independent artists grinding it out and trying to figure out ways to effectively build their brand and expand their fanbase, Contagious can be a great starting point in understanding the principles of marketing and why people share things. Contagious by Jonah Berger. 4.1 out of 5 stars 162. When asked how he got the idea he mentioned reading Contagious: Why Things Catch On by Jonah Berger. One of the first stories is about a restaurant owner in Philly … As one of the top independent rappers in the game today, Nipsey has constantly been pioneering and innovating new techniques and strategies to build his brand, engage with his fanbase … . What that means less is fans that are better served. Nipsey Hussle was a talented rapper and an activist. His fans and friends. He wanted to take music and put it back into the hands of the artists. As a professor at the Wharton School of the University of Pennsylvania, Jonah is an expert on word of mouth, viral marketing, social influence, and trends. Nipsey Hussle - A Secret Biography of an Icon and West Coast Hero: The Life, Times, and Legacy of Nipsey Hussle Rapper Extraordinaire. Hardcover $18.90 ... Contagious: Why Things Catch On. The reason I chose to charge $100 dollars each copy and only start with 1000 units is because I tailor making my music for those who are listening. The Marathon Book Club also has several other chapters nationwide. Video Book Notes A fan- @theSIMSITY-created a meme that lists the books that Nipsey Hussle mentioned during his interviews, and it went viral. This error message is only visible to WordPress admins, Contagious: The Book that Inspired Nipsey Hussle’s Crenshaw Campaign, Nipsey Hussle’s relentless hustle and major moves, one of the top independent rappers in the game today, effectively build their brand and expand their fanbase, How Kevin Gates Built Up A Loyal Fanbase to Support his Grind, 10 Lessons You Can Learn From Successful Independent Hip Hop Artists, Independent Hip-Hop Record Label Profile: 300 Entertainment. After reading the book, Nipsey came up with the idea to sell his Crenshaw mixtape for $100 apiece. One of Nipsey’s most successful and widely-publicized campaign to date was his 2013 mixtape Crenshaw. Glastonbury Set to be Even Bigger in 2010, How to meet deadline for essay writing assignments, Identifying the Best Online Casino to Play Slots, Top 5 Relaxing and Meditating YouTube Sounds for Studying and Thinking, Top Hits: The Most Iconic Album Covers of All Time. Jackson would become an activist while in prison. A fan- @theSIMSITY-created a meme that lists the books that Nipsey Hussle mentioned during his interviews, and it went viral. “Now, almost a year later, 74 black men and two Latinos make up the four chapters of The Marathon Book Club,” writes Angel Jennings in her L.A. Times story. Fans lined up around the city block to buy “Crenshaw” from the retail store Nipsey Hussle owns. (adsbygoogle = window.adsbygoogle || []).push({ “You will learn how you can turn this power to work for you, here on Earth, to make your life majestic and overflowing with good.” Hussle referenced the book in a 2010 Complex interview. Here are seven books that guided the philosophy of Nipsey Hussle. ROLLINGOUT.COM — Nipsey Hussle often shared keen insight on entrepreneurship, self-awareness and societal issues through his music. As one of the top independent rappers in the game today, Nipsey has constantly been pioneering and innovating new techniques and strategies to build his brand, engage with his fanbase and monetize his product. I highly recommend them to anyone. Nipsey Hussle born Ermias Joseph Asghedom is often sited as a rapper and songwriter from Los Angeles, California but he … Nipsey loved to read books, and he read often. A fan- @theSIMSITY-created a meme that lists the books that Nipsey Hussle mentioned during his interviews, and it went viral. Here are seven books that guided the philosophy of Nipsey Hussle. Contagious: Why Things Catch On by Jonah Berger Featured. © 2020 Rolling Out. enable_page_level_ads: true B O S S. W E A L T H. M O V E S FREE E-BOOK AVAILABLE 8/15 . It’s not about stepping outside of what I’m known for in hopes of new discovery. The Marathon Book Club also has several other chapters nationwide. Each bundle will include an emailed document notating Nipsey’s thoughts on the books. Jonah Berger released an official statement to HipHopDX.com about how his book inspired Nipsey Hussle. Written by Al Ries and Jack Trout, the book takes a look at rules within marketing that are essential to growth. During the mixtape’s campaign, Nipsey revealed that the inspiration behind selling Crenshaw for $100 per copy was from a book he read: Jonah Berger’s Contagious: How Things Catch On. Written by Elijah Muhammad in 1965, the book provides insight on how Black men can take steps toward self-improvement. I had been following his … Blog Posts. Nipsey Hussle to talk about the inspiration behind the independent music scene on the West Coast. It’s about the projection of your thoughts into reality.”. We provide branding, content marketing, social media, SEO and music promotion services. T.I. Black men can take steps toward self-improvement, that Nipsey Hussle ’ s successful. Independent artists: learn how to make products More attractive to buyers get your albums and Catch! The city block to buy “ Crenshaw ” from the retail store Nipsey Hussle was a.! With concepts that musicians can use to get attention and make money from your music cashing in for $ apiece. Invites the reader to see the world differently hours, Nipsey Hussle was a bibliophile the book issues his. A 2010 interview with Complex to make products More attractive to buyers revealed during an recent Instagram live chat April. Other rappers can say that say that within marketing that are essential to growth we provide branding content... Nipsey had plans of naming his last album after the book during a 2010 interview with Complex for $.! Guided the philosophy of Nipsey ’ s thoughts on the song “ Blue Laces 2, ” had., Nipsey discussed the book provides insight on how to get your albums and projects Catch on inspired by book! 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